A Chief Financial Offer (CFO) is responsible for handling financial strategies for a company including tracking cash flow, financial forecasting, understanding the finances weaknesses, looking for business opportunities, and other financial projections. Along with these responsibilities, a CFO’s goal is to utilize reporting and their expertise to grow the business. For example, your CFO has a vast understanding of your financial statements so they can help you see growth, loss, or even how to financially support a new project. It is recognizing the information the books provide.
On the other hand, accountants focus on bookkeeping, audits, and general financial statement analysis. This is often completed by adding to and running reports for a management team. They are a fundamental piece for recording account activity.
Regardless of the tasks at hand, your financial professional should have a legal and ethical obligation to abide by. These need to include federal, state, and local regulations as well as ethical board standards.
Our team has different perspectives stemming from different backgrounds.
A thriving business takes advantage of their reporting to have an in-depth understanding of their business. That is where we come in: we discuss the reporting with you. We want to meet with you often to know the needs and goals of your business. We can use your business goals with your financial reports to turn them into business growth. That is our true passion: not bookkeeping, but helping your business grow beyond the books.